Hi, I'm Johnny Apple
I design digital counterparts
AI systems that think, act, and execute alongside humans. Real operating systems for modern businesses.
My Philosophy: Built Different
Every system we release goes through pressure testing, refinement, and real-world validation.
Clarity over Complexity
Only ship what makes things clearer.
Speed over Sprawl
Momentum matters. Fast beats perfect.
The Counterpart Model
We don't build tools. We build active agents.
Active Projects
Production AI systems actively deployed and generating results.
Solar in Overdrive
DFW solar growth company delivering trust-first systems that produce booked site surveys and closed installs. End-to-end conversion machine with real customer video, mobile-first funnels, instant WhatsApp follow-up, and install-level economics tracking.
Estate Mogul
Digital boardroom for real estate. Six specialized agents managing assets, contracts, and tenant relations.
PRIME
The OS for your LLM. Transforms vague ideas into precision-built, world-class AI prompts.
Latest Writing
Building AI systems, designing leverage, and making decisions under pressure. Business and life at the intersection of clarity and execution.
Building Something Meaningful?
If you're building something that matters or carrying real weight, let's talk. I work with founders and operators who value clarity, speed, and systems that actually work.
Get in Touch